LEGO × Pharrell Williams “Over the Moon”

The LEGO × Pharrell Williams “Over the Moon” pop-up hosted at HERO NYC in October 2024. The event celebrated the launch of Pharrell’s co-designed space shuttle LEGO set, inviting visitors to build rocket ships, design custom t-shirts, and fully step into a hands-on, cosmic experience—rooted in the “power of play” ethos.

Within that universe, I crafted every visual touchpoint and spatial asset—guiding how the experience felt, looked, and functioned. From immersive environment branding to the UX of a photobooth that captured people building rockets and wearing their custom tees, my role was to make each interaction feel intuitive, playful, and meaningful—ensuring that the creative spark of Pharrell’s vision lived in every detail.