Syrn Saloon

For SYRN Saloon at Stagecoach 2026, I collaborated with the internal SYRN team and production agency to bring a Coyote Ugly-inspired brand activation to life, reimagined through SYRN's bold, playful identity. I designed the activation's environmental graphics, print collateral, branded signage, and visual touchpoints that transformed the space into an immersive karaoke dive bar experience. The custom photo booth application created a seamless digital experience that encouraged guests to capture and share branded moments while extending the experience beyond the physical space.

The activation quickly became one of the festival's standout experiences, drawing continuous crowds for karaoke, cocktails, games, and celebrity appearances while generating widespread social engagement and press coverage.