Athleta: Power of She

For Athleta’s “Power of She” events in Los Angeles and Miami, I developed the visual identity design for high-energy, community-driven experiences. I designed everything from event branding to wayfinding and environmental displays, creating a cohesive look that supported the campaign’s empowering message.

Collaborating with 3D teams, I built environments that inspired movement, connection, and confidence. These events became both a celebration and an activation of Athleta’s mission, giving attendees a space to engage with the brand on an emotional and physical level.