Coca-Cola: Coke Studio for Coachella

Coca-Cola’s Coke Studio activation at Coachella 2024 was designed as a music-driven, brand-immersive space, and I handled visual, UX, and experiential design across multiple touchpoints. My work included creating branded assets, stage graphics, and interactive zones that brought Coke Studio’s global music platform into the energy of Coachella.

Partnering with 3D designers, I ensured every physical build element—from performance areas to interactive stations—felt consistent with both the Coca-Cola brand and the festival’s bold aesthetic. The space became a hub where design, music, and brand storytelling collided in an unforgettable way.