L'Oreal Paris: House of Beauty

For L’Oréal Paris’s “House of Beauty” at the 2024 Essence Festival of Culture in New Orleans, I led visual design for an activation that celebrated beauty, culture, and community. I designed environmental graphics, wayfinding, and interactive touchpoints that guided guests through the space and elevated the experience from a product showcase to a cultural destination.

Working alongside 3D build partners, I helped shape a multi-sensory environment that felt both premium and welcoming. The result was a space that merged L’Oréal Paris’s brand identity with Essence Fest’s cultural vibrancy, encouraging guests to connect, explore, and celebrate beauty in all its forms.