Netflix: Beverly Hills Cop Axel F World Premiere

For the world premiere of Beverly Hills Cop: Axel F at the Wallis Annenberg Center in Beverly Hills, I was part of the creative team designing the visual and spatial identity for the event. I created environmental graphics, red-carpet staging elements, and architectural integrations that honored the film’s legacy while giving it a fresh, modern edge.

Working with 3D build collaborators, I translated the film’s iconic energy into physical spaces that guided guests through the premiere—from the step-and-repeat moments to the after-party environment. The result was a cinematic experience that matched the excitement of the film’s return.